Deliveries

• Started by developing an email marketing calendar based on events such as major holidays, BFCM, promotions around specific products, and new product launches. This calendar was strategically created, aiming at converting non-buyers and nurturing existing customers to ultimately increase revenue generated. Since the client was just starting, we decided to launch content emails once we’d already generated significant revenue from email through flows and marketing campaigns so it would be a higher ROI and sustainable strategy.
• Implemented dynamic content blocks within Klaviyo flows, tailoring product recommendations based on purchase history and website behavior. This lead to more engaged customers and higher click-through rates.
• Created a multi-stage abandonment and post-purchase nurture flows including value-driven content and exclusive offers, designed to educate new customers about the brand, its unique benefits and encourage repeat purchases. These flows increased the engagement and boosted repeat purchases.
• To combat churn, we setup winback flow targeting customers who were at risk by offering a discount off their next product and recommending other products they might love to encourage them to return to the store. This initiative led to a 33% reduction in churn, improving customer retention.
• We segmented audience based on various factors like demographics, purchase history, and engagement levels. This enabled us to deliver personalized and relevant content, further boosting engagement and conversions.
• Recognizing the importance of loyal customers, we developed a dedicated VIP flow for repeat buyers and most engaged subscribers. This flow offered exclusive perks like early access to new products, personalized offers and messages from the founder offering insights into the brand’s journey and answering questions, fostering further loyalty and driving repeat purchases.
• Optimized the website landing page design and copy to be concise, compelling, and focusing on benefits for the target audience. Minimized the number of required form fields, prioritizing demographic and replacing generic CTAs with action-oriented phrases. A/B tested forms placements, design, and wording to increase signups.
• Designed visually engaging emails that readers loved and were optimized for mobile, and sent targeted campaigns, generating £40k campaign revenue.
• A/B tested various email elements, including subject lines, send time, content, and offers, across all flows and campaigns. This data-driven approach allowed us to optimize conversion and maximize engagement, contributing to the overall revenue increase.

Achievements

• Implemented email marketing strategies boosting monthly revenue by 44% in just 3 months, generating an additional £117k (USD 148k). Flows drove 22% of this increase, while targeted campaigns 78%. This success allowed the client to reinvest and scale their paid advertising, further fueling revenue growth.
• Reached open rates consistently above 20% and increased nearly 2.5x click rate.
• Reduced acquisition costs by improving signup form conversion by nearly 4 times.