3x Conversion Rate Improvement in 8 Weeks
The case study showcases how we increased conversion rates for a home and furniture DTC store by revamping their landing page.
Home & Furniture eCommerce
Market Research, Data Analysis, Hypothesis Testing & Validation, UX Design, Copywriting, SEO, Project Management
8 weeks
WordPress, Hotjar, Google Analytics, Figma, Notion, Asana, Slack, GSuite, HTML, CSS, Javascript, Zipbooks
⚡️ Overview
A leading online retailer specializing in high-quality European-style furniture. Renowned for their sleek designs, craftsmanship, and commitment to sustainability, they cater to discerning homeowners seeking to elevate their living spaces with timeless pieces.
The client faced year-on-year revenue decline due to several challenges. Their website was outdated and lacked responsiveness, hindering user experience and mobile accessibility. Furthermore, limited online marketing efforts compared to competitors resulted in stagnant brand awareness and website traffic. This declining revenue threatened the company’s ability to stay competitive.
Deliveries
- Translated client requirements into measurable objectives and created a project plan that aligned with the business strategy and delivered impactful results.
- Identified performance bottlenecks, usability issues, and missed opportunities through technical SEO audits, UX analysis, and heatmap analysis using Hotjar. Analyzed customer support tickets, feedback surveys, and Google Analytics data to understand user pain points, purchase journeys, and conversion opportunities.
- Analyzed leading competitors’ websites, identified top trends in furniture e-commerce, and pinpointed areas for differentiation based on client’s USP.
- Used the insights to create a detailed map of the home page user journey, highlighting key touchpoints, emotional states, and potential friction points. Based on user research and data, proposed data-driven design solutions like simplifying navigation, adding trust signals, and optimizing product carousels to improve user flow and conversion.
- Documented key findings, recommendations, and next steps through presentations and collaborative reports, ensuring team buy-in and shared understanding.
- Facilitated collaborative workshops with stakeholders to prioritize solutions based on impact, feasibility, and resource allocation. Developed low-fidelity prototypes using Figma to gather user feedback and validate design concepts before investing in high-fidelity mockups. Prioritized features, ensuring solutions met business and customer needs while staying within budget and timeline.
- Translated validated concepts into a high-fidelity Figma design mockup, incorporating improved homepage and product designs, checkout funnel, and brand-consistent visuals. Collaborated with engineers to implement technical SEO improvements, optimize page speed, and enhance mobile responsiveness.
- Created persuasive product descriptions and website copy and relevant keywords to improve search engine visibility and organic traffic.
- Managed the project backlog and documentation using Notion, ensuring alignment and progress throughout the development process.
Achievements
Implemented data-driven improvements on the home page, product details, checkout funnel, and simplifying navigation, I achieved a 3x increase in conversion. This directly contributed to a revenue increase and helped them solidly and improve the competitiveness of the brand.
Before Redesign
Final Result
Forward
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