⚡️ Overview

Luvo is a fast-growing D2C brand specializing in professional-grade lighting and beauty accessories. Catering to makeup artists and beauty enthusiasts seeking high-quality tools and trendy products, Luvo has garnered a loyal following for its innovative designs, commitment to exceptional customer service.

Facing a decline in online purchases, Luvo sought to boost its online presence and increase purchases. Increased competition from established brands and the emergence of new players offering trendy, affordable alternatives challenged Luvo’s position in the market.

Deliveries

• Translated client requirements into measurable objectives and created a project plan for an impactful and cost-effective execution aligned with the business strategy.
• Extracted actionable insights from customer support data, Google Analytics and Hotjar to find impactful opportunities to increase conversion rate. Performed market and competitor research to identify user preferences, trends and marketing insights.
• Documented key insights and recommendations, and prioritized the most impactful solution based on the information available.
• Designed and tested 2 prototypes using Google Optimize, identifying solutions to optimizing conversion rate. Subsequently implemented the most impactful solution on the client’s WordPress website, ensuring persuasive copy and technical SEO best practices.
• Managed the project backlog and documentation using Notion, ensuring alignment and progress throughout the development process.

Achievements

Increased conversion rate by nearly 30% by implementing a subtle and stylish services banner on both the web and mobile apps that align with Luvo’s branding.