Deliveries

• Began by analyzing existing data to segmented customers based on demographics and purchase history, defining various customer personas. The aim was to determine optimal times to restock meal products and understand what each segment might find appealing, thereby inspiring first-time purchases and fostering long-term brand advocacy.
• Restructured each of the flows to incorporate strategies that were proven to work, including personalization, urgency and incentive. Created welcome, cart and browser abandonment and cross-sell flows ensuring they went beyond offering directly discounts, provide value and foster customer engagement and ensured they wouldn’t overlap with the replenishment flows.
• Implemented Repeat and used predictive analytics and Klaviyo’s to create replenishment flows including reminder with personalized product suggestions, educational emails about meal prep guides and tips, promotional emails with special discounts and bundle deals and lapse emails to re-engages customer with personalized recommendations.
• Adjusted flows so emails hit customers’ inboxes at the perfect time with engaging messaging and ensured all emails were built with best practices in mind and optimized for conversion.
• This data-driven approach, emerged as one of the highest-performing within the client’s email marketing strategy. Customers received timely email reminders to reorder their meal prep products, and added cross-sell and upsell opportunities. This reduced the risk of running out of supplies, contributed to improving customer satisfaction and increased revenue.

Solution for Improving Email Campaigns Revenue:

• Prior to our collaboration, the client’s approach was heavily reliant on sales and promotional emails, resulting in low open rates and a 13% monthly revenue.
• A diversified approach was necessary to retention marketing and lifecycle growth is building for scalable, sustainable growth. We incorporated educational emails into their marketing strategy and ensured all campaigns are optimized for conversion, boosting open rates to 25% and generating 2022% increase in email revenue within 3 months.
• The campaigns not only built trust and rapport with customers but also educated customers on the brand and its products. This generated a substantial portion of the campaign revenue. In fact, some educational emails outperformed promotional emails in terms of sales.
• Enhanced the effectiveness of the retention email marketing by implementing a segmentation strategy. Instead of sending emails to their entire list, we divided their subscribers into categories based on their dietary preferences, engagement and ROI levels. This approach delivered personalized and relevant content to each audience segment, maximizing engagement and driving conversions.
• Our collaboration demonstrates the power of retention marketing and lifecycle growth. As a result of these strategic changes, the client experienced a significant improvement in open rates, customer satisfaction, and overall revenue.

Achievements

• Increased to nearly 47% Klaviyo monthly revenue and generate 2022% increase in email campaign revenue within 3 months.
• Boosted purchase frequency by 26% and increased email open rate to over 25%.